Retail Banking Performance Metrics- Self Initiative
Amphetrite Group studied and published ways to improve innovation and portfolio management in retail banking development efforts, desired to improve the metrics by which it monitored the business.
Assessing Advertising Effectiveness
The retail business of a snacks manufacturing company was questioning the impact and targeting of an advertising campaign and sought Amphetrite Group's assistance in assessing the value of the campaign. Amphetrite Group developed a detailed econo