Retail Banking Performance Metrics- Self Initiative

Amphetrite Group studied and published ways to improve innovation and portfolio management in retail banking development efforts, desired to improve the metrics by which it monitored the business.

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Assessing Advertising Effectiveness

The retail business of a snacks manufacturing company was questioning the impact and targeting of an advertising campaign and sought Amphetrite Group's assistance in assessing the value of the campaign. Amphetrite Group developed a detailed econo

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